First things first, let’s work out what it is we are trying to achieve. This stage will consist of communication between the designer and client, I need to get to know your business and your fine self so the work created out-stands you and no time is wasted.
Maybe we are defining a problem or you are a new business ready to venture out. Whatever it is, we will work together to identify your objectives, deadlines and budget. This stage is all about getting to know you and your business.
Now I have a clear outline of what it is you need, it’s time to start researching, generating ideas looking into your market, industry trends, clients, customers, competitors, etc. It’s important to know what others in your ecosystem are doing and how they are doing it, so we know what works and what doesn’t. I am helping to create a visual identity for you, you can’t just blend in yet you can’t stick out for all the wrong reasons. Research and discovery helps me understand the lay of the land.
Combining the brief and research together allows the magic to happen. It enables me to generate ideas that stay on brand and have meaning. Every element of a design sends messages to those viewing it. Making sure they are the right messages is what design enables us to do.
Using my trusted sketchbook and pencil I will sketch out mockups. I will then share these with you to see if we are heading in the right direction. If so we can cherrypick the best to go forward with or revise on what has been drafted out and how to better it.
Now the fun can start! I will create several variations of the sketch on the computer, communicating drafts with you so we can make sure we are both on the same page. I will then present you the work for you to swoon over. We can then make any final tweaks until it’s perfecto!
After we have both agreed that I have done a spectacular job and you have been an ideal customer, I will happily send you across your files. You will then give me an outstanding review on google and use me for any future work 🙂